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An MBA in digital marketing is a specialised programme merging traditional marketing with contemporary digital strategies. The duration typically spans one to two years, providing various study formats such as full-time, part-time, and online options. Many different types of students who want to improve their skills can benefit from this flexibility.
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Eligibility for this programme generally requires a bachelor's degree with at least 50 per cent marks. Prospective students must also clear entrance exams like CAT, MAT, XAT, or GMAT. After that, as required by top MBA colleges in India, candidates might have to take part in in-person interviews and group discussions.
There are many top Indian MBA colleges in India that provide full-time and online MBA programmes in digital marketing. This article lists the top ten universities that offer these specialised degrees, along with options for distance learning. If you are thinking about getting an MBA in this exciting field, it is meant to help you make a decision more quickly.
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The table below highlights the various entrance exams required for admission to top-rated MBA colleges in India offering Digital Marketing programmes:
| Name of the Exam | Time Held |
|---|---|
| XAT | Once every year in the month of January |
| CAT | Conducted once a year |
| MAT | MAT is conducted 4 times a year in February, May, September, and December. |
| CMAT | CMAT is conducted once a year |
| ATMA | ATMA is held three to five times a year |
| MAH CET | Conducted once a year |
The increasing demand for professionals who can use digital channels to promote products and services is the driving force behind the need for an MBA in digital marketing. There is a growing need for qualified people who can create data-driven campaigns and comprehend the complexities of digital platforms as more and more companies focus their marketing efforts online.
Since digital strategies are so important to sectors like e-commerce, IT, FMCG, and retail, getting an MBA in digital marketing opens up a wide range of career options. In today's cutthroat economy, students will gain the skills necessary to create and implement digital marketing strategies, analyse consumer behaviour, and optimise campaigns.
The following are the fundamental requirements for admission to a top MBA college in India that provides an MBA in digital marketing:
The following table showcases the top 10 colleges offering MBA in Digital Marketing courses in India:
Colleges | NIRF Rank |
|---|---|
29 | |
36 | |
Lovely Professional University | 38 |
77 | |
79 | |
- | |
Indira Gandhi National Open University | - |
Sikkim Manipal University | - |
Adamas University | - |
RVS Institute of Management Studies and Research | - |
Also Read: Top Universities Offering Online MBA Courses in India
Amity University has emerged as a top institution for an MBA in Digital Marketing in India, known for its strong placement record and expert faculty. Candidates must pass group discussions and interviews and have a 50% mark in bachelors with a valid score of MAT - 600/GMAT - 500 / CMAT - 150 Or percentile in CAT/XAT - 80 / NMAT - 200.
Duration: 2 years
Chandigarh University provides an MBA in digital marketing programme. Students are provided a flexible choice-based credit system with project-based and experiential learning. Apart from access to advanced technologies, they are provided placement assistance in top multinational organisations in the MBA in a digital marketing course.
Duration: 2 years
Lovely Professional University (LPU) in Jalandhar, Punjab, is among the top MBA colleges for Digital Marketing, known for its extensive infrastructure and student-focused methodologies. To enrol in LPU's online MBA in Digital Marketing, you need a bachelor's degree from a recognised university. Scholarships are also awarded to students based on merit.
Duration: 2 years
Jain University, one of the leading institutions for MBA courses, also provides students with an MBA in digital marketing programme. Students delve into topics such as Social Media Marketing, Search Marketing, Email Marketing, and others. They will learn from live sessions taught by industry experts. They will be able to learn about the latest tools and techniques for digital marketing.
Duration: 2 years
KL University has a good facility to provide placement to its students. The university offers degree and research courses in engineering, pharmacy, commerce, architecture, arts, etc. To pursue an MBA in digital marketing at KL University, you must have completed a bachelor’s degree in any discipline from a recognised university.
Duration: 2 years
Also Read: Top Business Schools for Online MBA Courses in India
Parul University is one of the best colleges for MBA in digital marketing. MBA in Digital Marketing at Parul University is a 2-year full-time degree programme. You must have completed a bachelor’s degree with at least 50% marks (45% marks for reserved category) from a recognised university to join the MBA programme here.
Duration: 2 years
IGNOU is a top choice for an MBA in Digital Marketing in India, offering both full-time and online classes. As the oldest university in India, it provides affordable courses. Applicants need a Bachelor's degree with a minimum of 50% (45% for reserved categories) and professional experience. Admission requires passing the OPENMAT exam, which can be registered online.
Duration: 2 years
Sikkim Manipal University is one of India's oldest universities in India. Its MBA courses cover over 20 subjects, including digital marketing subject domains such as consulting, market research, and international trends. Eligibility requires graduation from a recognised college, with selection based on personal interviews, and group discussions.
Duration: 2 years
Admas University collaborates with over 50 institutions across more than 20 countries in Asia, Euro-Asia, Africa, Europe, and the Americas. It accepts two forms of admission: on-the-spot admission and a single window. Students must have a bachelor's degree to get admission to an MBA in digital marketing at Adamas University.
Duration: 2 years
RVS Institute of Management Studies and Research, Coimbatore, is among the top global colleges for an MBA in Digital Marketing. The programme covers essential concepts such as Social Media Marketing, Web Analytics, Digital Marketing Strategy, SEO, SEM, Consumer Behaviour, and Website Design. Eligibility includes graduation with at least 50% marks and qualifying CAT/MAT/XAT/TANCE.
Duration: 2 years
Also Read: Is 1-Year Online MBA Valid in India?
These are the top 10 colleges for digital marketing courses in India. Some of these MBA colleges also offer online distance-learning facilities. Earning a management degree is a significant career milestone. Students looking for an online MBA can explore online courses and certifications offered by leading providers.
Pursuing digital marketing will undoubtedly open a huge employment opportunity for you in diverse sectors. So, do not wait for long, check the online brochure today and register yourself with the best MBA digital marketing colleges in India. You can compare online courses to enrol in the best ones that will help you make a bright future ahead.
Frequently Asked Questions (FAQs)
Digital marketing course teaches students about SEO, content marketing, social media strategies, data analytics, PPC, email marketing, and digital branding techniques.
There are many online courses available in the field of digital marketing. Different online platforms offer different types of courses. To know the exact details, you have to visit the official website and go through the details.
Yes, you can get the MBA in digital marketing. There are many colleges offering MBA in digital marketing in India.
Yes, organisations acknowledge and accept the Distance MBA degrees provided by a well-known institute recognised by the requisite authorities.
Every institute has their own requirements. Usually, one should have completed 10+2+3 in any discipline from a reputed university with minimum aggregated passing score. Universities may also ask for MBA entrance exam scores.
Digital marketing is an initiative to teach students and professors about the field of digital marketing. The average annual course fee ranges from Rs 17,000 to Rs 7 lakhs. The MBA in digital marketing colleges in India course fee depends upon the institute offering the courses.
The advertisement of brands using digital media and another form of digital communication. This encompasses not only social media, email or web-based advertising but also multimedia messages and text. Significantly, a marketing campaign includes digital marketing and digital communication.
The MBA in digital marketing is a specially designed course for aspiring students who want to study about different traits of digital marketing. The study deals with the enhancement of different sorts of products or brands with the help of other platforms in the digital world.
The best way to learn digital marketing is by studying the art of link development, and insertion. When you see that any other website is carrying the same content to link with your webpage, you automatically enhance the digital authority of your page.
The MBA in digital marketing course is a two-year programme divided into four semesters.
On Question asked by student community
Yes, with an 89 percentile in CAT, your daughter has a good chance of securing admission in several reputed MBA colleges in India, though top IIMs may be difficult unless she has strong academic diversity, category reservation, or exceptional profile factors. At this percentile range, many well-known Tier-2 and upper Tier-3 management institutes consider candidates for their flagship MBA/PGDM programs.
Institutes such as IMI New Delhi, IMT Hyderabad, XIMB HRM, GIM Goa (certain programs), FORE School of Management, LBSIM Delhi, TAPMI Manipal (borderline), IFMR GSB, Great Lakes (PGDM) and several reputed university MBA programs actively shortlist candidates around the 85–90 percentile range. Final selection does not depend on CAT score alone; academic background, work experience, diversity, performance in GD/PI/WAT also play a significant role.
To maximise chances, she should apply to a balanced mix of colleges, prepare well for interviews, and highlight strengths such as internships, certifications, leadership roles, or work experience. If her profile is average and she aims for higher-ranked institutes, she may also consider repeating CAT with focused preparation to push her percentile above 95.
With 71.52 percentile in CAT as an SC category candidate, getting admission to NIT Trichy (DOMS) for MBA is possible but not guaranteed. NIT Trichy generally has lower CAT cut-offs for reserved categories, and in recent years, the SC cut-off has ranged approximately between 65–75 percentile, depending on the applicant pool and seat availability. Since your score falls within this range, you may get shortlisted for the PI round, especially if you have decent academic consistency and meet the minimum eligibility criteria. However, final admission will depend on performance in the personal interview, academic background, and availability of SC category seats. You should definitely apply to NIT Trichy, but also keep options open by applying to other NITs like NIT Warangal, NIT Surathkal, NIT Calicut, and central universities, where your percentile gives you a better conversion probability. Preparing well for the interview can significantly improve your chances of securing a seat.
With an overall CAT percentile of around 80 and belonging to the NC-OBC category, you do have a fair set of MBA college options in India, including some IITs, though the top IIMs and older IIT MBA programs will be difficult at this score.
At the IITs, you can realistically consider the newer and mid-tier MBA programs. IIT Jodhpur (MBA), IIT Bhilai, IIT Jammu, and IIT Dharwad are among the IITs where candidates with 75–85 percentile in CAT and category reservation like NC-OBC have received calls in previous admission cycles. These institutes generally place more weight on CAT score combined with academic background, work experience, and performance in the personal interview. However, IIT Bombay, Delhi, Madras, Kharagpur, Kanpur, and Roorkee usually require much higher percentiles, even for reserved categories, so chances there are quite low at 80 percentile.
Apart from IITs, several good government and semi-government MBA institutes are strong options at your percentile. You should definitely consider colleges like NIT Trichy (DOMS), NIT Warangal (SOM), NIT Calicut (SOM), and NIT Durgapur, as NITs often have slightly lower CAT cutoffs for NC-OBC candidates compared to IIMs. Universities such as Jamia Millia Islamia (MBA), Aligarh Muslim University, University of Hyderabad, and Delhi School of Management (DTU) can also be explored, depending on sectional cutoffs and your academic profile.
In the private institute space, there are many reputed B-schools where 80 percentile with NC-OBC reservation gives you a reasonable chance. These include IMT Nagpur and Hyderabad, GIM Goa (for some programs), TAPMI Manipal, FORE School of Management, K J Somaiya (Mumbai), BIMTECH Greater Noida, IRMA Anand (depending on profile), and IFMR GSB Krea University. These colleges focus strongly on interviews, SOPs, and overall profile, so good communication skills and clarity of goals can significantly improve your chances.
Overall, your strategy should be to apply broadly. Prioritise newer IITs and NITs first, then reputed private B-schools with consistent placement records. Make sure you prepare well for the personal interview and group discussion rounds, as at this percentile, final selection depends heavily on how well you perform beyond CAT.
Hello,
Both Bengal Institute of Business Studies (BIBS) and United World School of Business (UWSB) have strong placement records in Kolkata. with specific data suggesting BIBS has a slightly higher potential higher salary package. While the UWSB provides a higher placement rate.
I hope it will clear your query!!
Hello
With an NMAT score of 205, you have decent chances in good mid-tier MBA colleges.
You may get calls from NMIMS Hyderabad or Indore, but the Mumbai core is usually slightly higher.
Colleges like SDA Bocconi Asia Centre, BML Munjal, and IBS Hyderabad are realistic options.
Some reputed private B-schools may also consider you if sectional cutoffs are clear. Overall, 205 is a fair score that can lead to a solid MBA college with good planning.
You can refer to the link I am attaching for more details: CLICK HERE
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